A.N.I.M.A.: a Murder Mystery You Live, Not Watch

The Social Hub's first chapter is a murder mystery. Not a show you watch from a seat, but something you step into: A.N.I.M.A. That's how I wanted to open — with an experience you live.

A hundred strangers, one mystery

The format is simple and unusual: a hundred participants per night, split into ten cells, one mystery to solve together — tied to the first Italian artificial intelligence. There are no professional actors to applaud: you are the protagonists. Your cell becomes your team, and the story only comes together if you collaborate.

You live it, you don't watch it

That's the difference that counts. In an immersive murder mystery you're not a spectator: you're inside the story, alongside other strangers ready to become your team. You don't just watch or listen — you act, decide, get it wrong, figure it out. It's theatre you walk through, not theatre you observe.

Hospitality first

From the parking lot to the welcome, every step is designed to make you feel expected — not processed. The experience starts long before the mystery: it starts with how we welcome you.

Every night is different

What you live, with your cell, is never identical to whoever came before. Decisions change the shape of the evening: that unpredictability is what keeps it alive.

Why a murder mystery

Because a mystery to solve together is the most natural way to actually bring people together. It's the Social Hub's idea in its first chapter: stop watching, step into the scene, walk out with a story to tell — and with people you didn't know before.

A.N.I.M.A. is in production. Discover the first episode, Giallo alla ex-Whirlpool, or start with the Social Hub.