Milano Hockey Club: the new season video

Milan before the team

The video opens at night, in front of the Duomo. The cathedral turns into an ice sculpture and the club's cobra, drawn in red light, appears above the streets. These images are generated with artificial intelligence: they show where the team plays before showing the team.

The team, filmed for real

Then the players come in, filmed for real: the locker room, portraits backlit in red, action on the ice. For the people we used only live footage, because fans need to recognise their team.

Red and ice

The edit switches between two colours, the club's red and the white of the ice. Halfway through, a player made of ice appears among Gothic arches, linking the city to the sport. The ending is the red cobra, the team's symbol.

Video for sports clubs

For a sports club, a season video introduces the squad to the fans, gives sponsors something to share and can be cut into short versions for social media during the year. We also worked with Mastini Hockey Varese; our approach is on the social media video page.