Campaign concept
The idea that ties every release together. If it doesn't fit in one sentence, it usually needs rethinking.
Services · Creative direction
Creative direction and art direction
Before choosing how to shoot, we decide what the audience should remember.
We handle the concept, tone and visual language of campaigns and brand films, and the art direction that turns them into images: palette, light, spaces, objects. It applies on set, in AI and in 3D.
Frame from Flavio Castellani · Teaser
What we do
What we take care of.
Art direction
The midnight blue of Nouvelle, the mist of Ariaviva, the pastels of Milk & Strawberry were all decided before shooting.
Visual language
Framing, pace and references that make a brand recognisable even with the logo out of sight.
Supervision
We follow the idea to the master, even when another team handles the shoot or post.
The process
How we work.
01
Listening
We read the brief and ask about what it leaves out.
02
Territory
We look at what competitors do to understand where not to go.
03
Concept
One sentence and one reference image.
04
Visual language
Palette, light, spaces, objects and framing, gathered in a document before production.
05
Supervision
From pre-production to master, so the idea arrives intact.
Is it right for you
When it makes sense and when it doesn't.
It makes sense if
- Your product is good but your communication looks like your competitors'.
- You're launching something and need an idea that works across several releases.
- You're an agency and need support on the visual side.
It doesn't make sense if
- The idea is already set and you just need someone to stage it: then you need production.
FAQ
Frequently asked questions.
What's the difference between creative direction and art direction?
Creative direction sets the idea and the tone. Art direction turns them into colour, light, spaces and objects. With us one person handles both, so nothing gets lost in between.
Can I hire you for creative direction only?
Yes. We can define concept and visual language and leave production to whoever you prefer, supervising it.
Does it apply to AI projects too?
Yes, and with AI it matters even more: without precise visual rules each generation heads in a different direction.