AI
Breil Velour: a commercial made entirely with AI
Breil Velour is a fifteen-second commercial made entirely with artificial intelligence. After the vertical version, released in May 2026, the horizontal teaser is now out.
A watch, no characters
The commercial has no actors and no plot. The material is the subject: the automatic movement, the dial, the bracelet links. The goal was to hold elegance and strength in the same object.
Watch the video
All in macro
Every shot is a close-up detail. With generative AI a product can change shape from one image to the next, and on a watch even a misplaced index shows. So we generated many variants and kept only those faithful to the model.
The line
The commercial closes on the line that gives it its title, Don't touch my Breil. Few words, because in fifteen seconds the images do the work.
The full case is on our Work page. To see how we work with AI, read how to make a video with artificial intelligence.