Blog
NNZNOT
A BLOG
Notes by Luca Macaluso on artificial intelligence and video: what works, what does not, what we learned by doing.
Articles
Method
What we learned making sports videos
Luca Macaluso on what NNZN Studios learned making videos for hockey teams: emotions, rhythm, recognisable places and references.
Method
Why, when I can, I start from real footage
Luca Macaluso explains why NNZN Studios' AI videos start from real footage whenever possible: control, emotion, camera quality and cost.
Method
There is no magic prompt
Luca Macaluso, founder of NNZN Studios: why in AI video the prompt is almost never what makes the difference, and where the real work goes.
Method
When artificial intelligence is not the right choice
Luca Macaluso, founder of NNZN Studios, explains when artificial intelligence is not the right choice for a video, and what to use instead.
Opinion
Deepfakes, fake influencers and low-quality AI: where we draw the line
Luca Macaluso, founder of NNZN Studios, on deepfakes, fake influencers and low-quality AI content: what we do not do and why we aim for the highest level.
Opinion
Two years of AI in video: everything has changed except creativity
Luca Macaluso on how the tools for making videos with AI changed in two years, and why the way of thinking about creativity stayed the same.