When artificial intelligence is not the right choice

I am not saying artificial intelligence is always the right choice. Quite the opposite. We use the technologies we believe are best and most efficient to reach the best possible result for the client, and sometimes the best one is not AI. There are several cases.

When the video has to show reality as it is

This is the most common case. A shop owner wants a video of a customer walking into the shop and looking around. Here AI is not the right solution. Reproducing a real place exactly, with all its details, is so complex that the job would cost more, be less efficient and have lower quality than a traditional production. In a case like that I would rather be called in as a studio to go there with a camera and shoot.

When the object is too complex

Very particular mechanical parts, very complex buildings that have to be reproduced exactly as they are, perhaps with their mechanical movements. In these cases AI tends to invent and simplify. That is why we do them in 3D, like CP Flight's rudder pedals, where every screw and every cable has to be exactly in place.

When there is no good starting material

Some projects would suit AI, but there is no good material to start from. Imagine a video about a town with no quality photographs and no way of taking new ones. AI will inevitably invent the streets, the houses, the details, and the result will not be that town. In these cases it is better to go and take photos or footage first, or to choose another route.

When we use a camera, AI or 3D is explained on the services page.