Luca Macaluso
Founder · Creative Director · profile →
The team
Strategy, creative direction, AI image-making, editing and sound design. A small team built around one clear standard: every frame needs a reason to exist.
Next steps · How we work
Our method is built on the relationship with the client — understanding the vision and translating it into contemporary, distinctive content. Every project moves forward step by step, with continuous alignment.
Initial setup
At kickoff we set up the project's operating space: a strategy document, a development roadmap and a shared cloud where we collect everything useful.
We define the narrative and visual direction of the project and present you with 3 initial concepts. You choose the direction.
We develop the clips based on the chosen direction: shot list, lighting, pacing, scene by scene.
We send you a first cut for alignment and feedback, before fine-tuning the pacing.
Final polish on the content: sound design, voice, color grade. One round of revisions included.
Delivery of the final masters in the agreed formats — social versions, horizontal cut, vertical cut, source files when included.
Founder · Creative Director · profile →
Video Editor · Post-production
Motion, sound, AI, production and collaborative specialists brought in per project. A network of directors, sound designers, AI artists and producers we work with regularly.