Beauty
Nouvelle: our first commissioned job, screened to the brand's distributors
Nouvelle was the first client to pay us for a video. The film was not made for social media: it was screened at the conference of the brand's most important distributors worldwide.
From experiment to job
In the first months we made videos to learn. We showed them to friends and acquaintances, who started talking about them and saying that what we did was good. Meanwhile we were growing. At the time Luca was still working as a marketing consultant for some companies.
Watch the video
Nouvelle marked the shift. A large company, one we cared about a lot, asked us for a real, paid video. That was the moment we understood this could become a profession.
A video for a room, not a phone
The film was meant for a live event: the conference where the brand brings together its most important distributors from around the world. Thinking about a big screen and an audience of professionals changes many choices, from pace to the quality every shot needs.
All in midnight blue
An artist paints a portrait. A model walks along the shoreline. A hand moves across the blue of a wall. We kept every scene in the blue light of evening, so that different places feel like part of the same memory. The film closes on the line Be your own icon.
The limits of the time
The video is generated with artificial intelligence, with the tools of that period. The biggest problem was consistency: keeping the character's face the same from one scene to the next, and keeping the products the same. We put a lot of work into it.
Today we would do it differently, and the result no longer satisfies us. But for that moment it was an excellent result, and we are still glad of it.
- NNZN Studios' first commissioned job
- Screened at Nouvelle's international distributor conference
- Timing: about 3 weeks
- Generated with artificial intelligence
Videos for conventions and presentations
A video made for a room and a big screen needs different treatment from one for social media: every shot has to hold up at that size, and the audience is made of professionals. Before we start, we always ask where and how it will be screened.
Today, compared with the Nouvelle days, we handle character consistency with character sheets, elements and hybrid production, meaning we start from real footage.
We also make videos for events, conventions and presentations. Our method is on the corporate videos page.