Product commercials
One product and one message in a few seconds. It's the shortest format and the one where every choice shows.
Services · Commercials & campaigns
Commercial and video ad campaign production
We write the commercial, direct it and take it through to the master, with versions for every channel.
We work on product commercials, launch campaigns and short films for fashion and beauty. Depending on the idea, we shoot with a crew, generate the images with AI, or combine the two.
Frame from Breil Velour
What we do
What we make.
Launch campaigns
Teaser, hero film and short versions planned together, so each release echoes the others.
Fashion and beauty films
Light, colour and pace carry most of the weight. Copy, if there is any, comes at the end.
Social cut-downs
From the same footage we cut the formats for each platform, re-edited for that channel.
The process
How we work.
01
Brief
We start from what should happen once the spot ends: a purchase, a visit, a name people remember.
02
Concept and script
We write the idea in one sentence, then break it down shot by shot.
03
Choosing the medium
A set, generative AI or both. We decide based on the idea and the budget.
04
Production
Shooting or generation, under the same direction from start to finish.
05
Post and delivery
Edit, colour and sound, then the master and the channel formats.
Is it right for you
When it makes sense and when it doesn't.
It makes sense if
- You have a product or a launch with a fixed date.
- You want an image people link to the brand after the campaign is over.
- You need a long version and several short versions that match.
It doesn't make sense if
- It's not yet clear what to say and to whom. In that case, start with creative direction.
- You want to present the company as a whole: that calls for a brand film.
FAQ
Frequently asked questions.
How long is a commercial?
It depends on the message and where it will run. Breil Velour is fifteen seconds; a web film can run to a minute or more. We agree the length at the start.
Do you shoot live or use AI?
Both. We usually shoot what has to be real and generate what would be too expensive or impossible to film.
How is it different from a corporate video?
A commercial promotes one specific thing in a short time. A corporate video, or brand film, presents the company and usually runs longer. Often you need both.
Do you deliver social formats too?
Yes. Every campaign ships with the master and the versions for the channels you specify.