Product animation
The product opened up, cut through, put back together. For CP Flight we took a flight-sim pedal unit apart in 3D, feature by feature.
Services · 3D
3D animation and 3D video for brands
3D is useful when an object needs to be seen from angles a camera can't reach.
We animate products, characters and environments built from scratch, for commercials, launches and brand content. When the project calls for it, we combine 3D with generative AI.
Frame from CP Flight · Rudder
What we do
What we do in 3D.
Beauty and tech products
For Valera we presented the Vanitycare AI hair dryer: motor, temperatures, combinations and the colour range.
Environments
Spaces built for a brand, for a commercial or as the backdrop of a campaign.
3D and AI together
3D gives precision on shapes and movement; AI helps enrich moods and settings.
The process
How we work.
01
Concept and script
The story is written before any modelling.
02
Look development
Shapes, materials and light are defined before animation.
03
Animation
Movement, camera and timing.
04
Rendering and compositing
The final images and the last touches.
05
Sound and delivery
Sound design, music, master and formats.
Is it right for you
When it makes sense and when it doesn't.
It makes sense if
- Your product has an inside or a mechanism you can't see from outside.
- You need a setting that doesn't exist, or a recognisable character.
- You want control over every shape and every movement.
It doesn't make sense if
- You need to show real people: a filmed brand film works better.
- You need the video within a few days. 3D takes time; consider AI video production.
FAQ
Frequently asked questions.
How long does a 3D video take?
Usually longer than a filmed video, because modelling, animation and rendering each take their own time. The schedule comes with the quote.
3D or AI: which is better?
3D when you need precision, for example a product that must match the original exactly. AI when mood matters more. We often use them together.
Can you animate a character or a mascot?
Yes, from an existing design or from scratch. We define shapes and materials first, then movement.