Fashion
Flavio Castellani: a fashion teaser set in a hotel
For Flavio Castellani we made a forty-second teaser set at night in an imaginary hotel that carries the brand's name.
The clothes inside a place
We chose to show the collection inside a place: the Hotel Flavio Castellani. The teaser opens on the lit façade, then a car pulls up at the entrance and the camera moves into the lobby and the reception.
Watch the video
Details of the collection
The models move along the wooden staircase and through rooms with red velvet armchairs. The camera stops on the details of the collection: lace, open backs, dark fabrics.
Light and pace
The teaser relies on low, warm light, with a lot of black in the frame. The pace is slow and the brand name appears only at the end.
Video for fashion brands
A collection teaser should make people want to see the rest, so we work on atmosphere more than explanation. You can find more fashion and beauty films on our Work page, and our approach on the creative direction page.