AI
Varese Corsi: a commercial made with artificial intelligence
Varese Corsi runs courses in culture, sport and nature. For the 2026 campaign we made a trailer generated with artificial intelligence, in a horizontal and a vertical version.
The brief in one line
The campaign is built around one line: Torno sempre felice, "I always come back happy, for what I learn and for the people I meet." The video had to make viewers feel that line before showing it, with people of different ages and interests.
Watch the video
Faces and lessons generated with AI
All the images are generated with AI. The video opens with a girl in a square pointing the camera at the viewer, then moves through people of different ages, a guitar lesson, a pottery class and a photography class.
One format per channel
The horizontal trailer runs about thirty-five seconds. For social media we cut a thirty-second vertical version made for phones. Both end on the campaign line.
When AI makes sense for a commercial
On a project like this, AI lets us show many situations and many people without building a set for each one. Direction, selection and editing are still the main work, as on any commercial. Our method is described on the AI video production page.