Ariaviva: Bosco Miele, a fragrance told on a walk up the mountain

The brief

Ariaviva asked us for a film for Bosco Miele. It was a good brief, with a product whose name already carried strong imagery: the forest and honey.

The ingredients along the trail

We built the film as a walk in the mountains. Every so often the trail reveals what is inside the perfume: first the pines and green plants, which are some of the essences, then honey, then flowers. Alongside the ingredients there is the mood of the fragrance, made of air, light and lightness.

Two characters

There are two characters in the film. A girl in a light dress who dances in the mountains, bringing the delicacy of the perfume. A boy dressed as a hiker, bringing the walk. Having two characters recognisable and consistent for the whole video, with the tools of that period, was hard and new for us.

A handheld camera

What we are proudest of are the camera moves. We managed to get realistic movement, as if the camera were held by someone walking the trail. That is what makes the film feel shot.

The video is generated entirely with artificial intelligence, mostly with Midjourney and Magnific. Like many of our videos, it starts from places and feelings Luca knows well, which we then put to work for the client.

• Client: Ariaviva, a startup
• Product: the Bosco Miele fragrance
• Timing: 1 week
• Generated with artificial intelligence (Midjourney, Magnific)

Telling a fragrance

A perfume cannot be seen, so the video has to make you feel what is inside it. We start from the ingredients and the name, and look for the places and feelings that recall them.

For a startup, the advantage of artificial intelligence is being able to tell a journey into the mountains without an outdoor production. For Ariaviva one week was enough. Today, when we can, we combine these techniques with real footage in real places.

For perfumes, cosmetics and beauty products, our method is on the commercials page.