Oro in Euro: 25 years told inside the shop, security glass included

The work before the logo

In an anniversary video the temptation is to show the logo as much as possible. We did the opposite. The film shows the work: the loupe used to check gold, a ring taking shape between the fingers, the people in the shop and in the offices. The logo arrives only at the end, with the 25 years.

A real shop, with its security

The client wanted to see the shop in the video exactly as it is, with all the security features of a jeweller's: the plexiglass, the jewellery behind protective screens, the display cases. It was a fair request, and for us it was the hardest part.

At the time artificial intelligence could modify images well, but it could not yet generate reliable video of such a precise environment, full of reflections. We worked on real images of the shop, modifying them with AI one by one.

Many revisions, many lessons

The project took between a month and a half and almost two months, with many revisions. It taught us how much it matters to align well with the client before starting. Today, when the initial alignment is good, we get asked for few changes, sometimes none.

• Timing: from a month and a half to almost two months
• Real images of the shop modified with artificial intelligence
• Occasion: 25 years in business

A video for a company anniversary

For an anniversary we need to get to know the company: who works there, what they do every day, the places and images people recognise. When they exist, real photos and materials are the best foundation.

Oro in Euro taught us something we now always apply: the more time we spend aligning at the start, the fewer revisions are needed later. We include one round of changes, and it is usually enough.

For anniversaries, presentations and brand films, our method is on the corporate videos page.