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Social Hub

What Is NNZN Social Hub

Social Hub isn't a space and isn't a service. It's a project with two goals: to offer a different way of being together, and to create an immersive, interactive experience never seen before.

An article by Luca Macaluso, founder of NNZN Studios · 10 Jul 2026

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People often ask me what the Social Hub is. In short: it's something I feel is missing, a new way of being together inside an experience you live in person. Here I try to explain it concretely.

Two goals, one idea

The Social Hub comes from two needs. The first is to give people a different chance to be together and do something, instead of another passive evening or another scroll. The second is to create an immersive experience that hasn't been seen before.

Live fiction: stepping inside the story

The heart of the Social Hub is what I call live fiction: immersive, interactive experiences where the audience steps into the scene. Narrative dinners, live events, formats where you're part of the story as it happens. It's cinema you experience in person.

Not an audience, a community

The Social Hub is a club more than an event. There's a membership, a community that comes back, drops and experiences for members. The idea is to build something that lasts, with people who know each other, take part and wait for the next chapter.

Why now

Because real socialising is missing and memorable experiences are ever rarer. The Social Hub is my attempt to fill that gap: to give people a reason to be there in person, and an experience that stays.

If you want to understand how it works or join the club, start with the Social Hub or the Membership Club.